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These days I was reread Žižek; and I thought that in that film, the reason Mark valued the Facebook so much could applied what Žižek mentioned as the desires for the ”use value” and the “exchange value”. Mark keeps claiming to everyone that he invented the Facebook. It seems that he desires what the website could bring to him: girlfriends, fame, and wealth. However, in my opinion, things like fame and money can only be considered as the “use value” of the website, they are forms of expression of the “exchange value”. For Mark, what he really wanted was a confirmation of the others' attitude toward him, in other words, he wanted to be cared about by other people. In the beginning he thought he could get that by joining the final clubs, or by becoming famous, but he failed. It is only in the very end of the film where he finally realized what he wanted, so he sent out an Facebook invitation to his ex-girlfriend . May be this time he will finally realize what is the most valuable thing for him.
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