Tim Horton - a passion to unite all Canadians.
Did you know why Tim Horton chose to use hockey so much in there adverts? Not only is it a demonstration of Canadian imagined community and a sense of home coming, it is also because it was closely related to the owner. The founder of Tim Horton (Tim Horton himself, and Jim Charade) founded Timmie's in 1964 in Hamilton, and they actually played for the National Hockey League from 1949! Canadian author Pierre Berton once mentioned that "In so many ways the story of Tim Hortons is the essential Canadian story. It is a story of success and tragedy, ..... [ ] .. and tough fisted business, of hard work and of hockey."
Check out this website for a video from the 1940's when Tim Horton was still playing Hockey! -http://www.timhortons.com/us/en/about/bio_timhorton.html
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