http://www.youtube.com/watch?v=hTrmIJ7SkC0&playnext=1&list=PL5DDECF2758DD9F3D
The link above contains the Tim Hortons' commercial with a Canadian hockey player Sidney Crosby. In the adversisement, with the montage of young Crosby playing hockey, he narrates that hockey is "our game" and it's in "our heart." This clearly demonstrates that hockey is not just another sport game, but a symbol of Canada and even what defines Canadianness. The fact that Canada's golden boy Sidney Crosby is in the commercial boosts up the nationalistic sentiment and bring about the viewers' patriotic emotions. As you can see from the comments, the viewers are all talking about how they were so impressed that they got goosebumps just from watching the commercial. It is obvious that Tim Hortons effectively uses hockey and the heroic player Sidney Crosby to make people think that Tim Hortons is the major supporter/advocate who has always been behind to preserve or uphold this national identity.
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